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In my attempts to come up with something fresh and exciting that’s tailored to each client I’ve fashioned a few guidelines that allow me to funnel my creativity toward the details, which is key. I’ve broken them down into 10 easy-to-understand tips and divided them into “design” and “animation”.

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Daddy Yankee - El Cartel - The Big Boss

daddyyankee.com // Elastic People

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DESIGN TIPS

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1. Make the pre-loader as visually interesting as possible.

Take the time to add detail and come up with something original, this is one of the first elements your users will see and can potentially make a strong impression and can kind of trick your users into deciding they like the site before they’ve even seen it.

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2. Create depth and realism through highlights, shadows and texture.
Think of the page as a set in a studio rather than a flat canvas. Try to visually integrate the navigation into the site instead of having it appear as a detached floating element. Avoid having the design sit within an obvious rectangle. Airbrush subtle highlights and shadows onto all photographic elements to give them a slight graphic/illustrative appearance and color treat them to match site color-scheme.

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3. Use the entire browser window, not just the area that fits within the lowest resolution.
Use Flash alignment components to pin graphics to corners and edges to create an experience that’s non-congested and customized to the browser size.

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4. Find an interesting way to present the information on the home-page.
No floating copy. To maintain the pseudo-reality all text should have some sort of backing on which to sit. Design the body copy, don’t just paste it from the word doc. Align-organize-space it in a manner that combines read-ability with aesthetics.

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5. Take the time to design interesting icons and details to place wherever appropriate.
This is the kind of thing that makes the difference, if you nail this during the design phase production will be a dream.

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Additional design notes:

  • Give almost all elements a super-subtle glow, even text.
  • zoom in when you work on details, waste time getting them perfect it’s not actually a waste of time.

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