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Today I’m going to walk you through the process and execution of the event micro-site UFC 82: Pride of a Champion. This article was originally written for Layers Magazine but wasn’t approved in time to go to print, so I’ve modified and posted it here.

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UFC 82: Pride of a Champion Created by Red Interactive Agency, 2008

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What makes this site unique is the heavy use of AE but not necessarily in the way you might think. Yes you can see we used AE for button rollovers etc. but did you notice the transitions between pages within Flash were also done in AE? That means the entire content area in Flash consisting of Textfields and Movieclips is replaced by a large (1280 x 720), FLV that carries the user from scene to scene ending on a content area. This is truly an example of integrating the broadcast medium of video within Flash without bringing attention to it.

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Why do the transitions in AE?

  • To give the animation a broadcast touch that the user isn’t expecting. There’s things you can do in AE that you can’t in Flash. In this example we make use of 3d layers, motion blur and particle effects, (It should be noted that with PaperVision it is now possible to create 3d layers in Flash).

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How did we integrate the FLV’s so seamlessly?

  • Strong communication between the animators and developers. These things need to be planned out to the pixel, so the lead-designer and lead-developer need to be solid buds.

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It’s not unusual to start off with a sketch.

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What’s the process?

  • The final design is contained within a well-organized PSD. Once approved, sections within sub-folders become their own PSD file, which is imported into AE as a composition and cut up into separate PNG’s to be imported, converted to Movieclips and aligned in Flash. The FLV is embedded within a Movieclip, when the playhead reaches the last frame it’s told to move forward one frame in the parent directory, which puts it on the Movieclip containing that sections design elements and interactivity.

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How did we optimize?

  • We determined that the motion needed to be fast-paced and large, so we settled on a resolution of 1280 by 720 for maximum impact, by keeping the motion quick and the videos short we were able to keep the file-size low for quick loading and optimal playback speed.

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