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FWA Theater is one of the best things to happen to the web in a while. Why? First of all because Fi’s on-line video application FiV is simply breathtaking… and secondly, there’s finally a resource to consolidate all the inspiring video motion graphics work out there.

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Ew, YouTube.

It’s revolutionized video on the web but just like Facebook is a step-up from the messy and immature MySpace… FWA Theater is the updated, classy version intended for the modern user.

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A contemporary Interactive Designer should have the skills of a Motion Graphics Artist.

I’m a firm believer that one of the keys to a successful promotional Flash website in this modern age, is using video as a design layer - it makes the web more like television, but better. This is why you consistently hear me preaching the virtues of incorporating 3d and After Effects into your design arsenal, it should be at the same priority level as pushing your AS skills.

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Times are changing.

The potential compression values of FLV’s combined with current average-user bandwidth, allows for those of us in the interactive world to add a whole new dimension to our work, I dimension that’s ordinarily reserved for broadcast.

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I foresee the merging of television and the internet.

In the future, a promotional website for say, a car, might look a lot more like the television commercials you currently see between programs, but interactive! If tweening PNG’s across the stage is the fullest extent of your Flash animation capabilities, you’ll get left behind.

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Why FWA Theater rocks.

Not only do I not have to download or bookmark every cool motion piece I see anymore, but I get fresh stuff delivered to my door. My only suggestion to Mr. Ford is to give users the ability to create a profile to save videos in our library, that way we’ll know we have them forever. I work across multiple computers and never know when I may be upgrading to a new machine, so having a library that’s only available with the system I’m currently viewing the site on is of no value.

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Let me know if anyone finds something like this but for illustration that’s not a blog.

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