keyline2.jpg

It’s been said that ones mental attitude and ability to communicate are key to their success. I’m going to outline the aspects of an Executive (Sales, Project Manager, Producer), mind-set and how these traits can be combined with your Creative talent to potentially chart your path quicker.

keyline2.jpg

When I was 19 I studied Entrepreneurship at UVic. I chose Business for the same reason everyone else does - I didn’t know what I wanted to do, just that I wanted to make money. After a year, my father reminded me of the option to pursue a career making use of my creative talent.

blankline.jpg

A year later, while studying Illustration at the Sheridan Institute, I noticed subtle differences between myself and the bulk of my fellow students. While I was focused on building a portfolio and mapping out my future, they all seemed to be judging their personal development based on their grades, satisfied to just ’see what happens’, after graduation. So odd.

keyline2.jpg

Traits of the Executive mind-set every Creative should incorporate:

keyline2.jpg

  • Ensure success. Clients base a lot of their decisions on what they consider to be ‘proof’. If you work in a manner that demonstrates results at intervals, you’re more likely to retain creative control.

keyline2.jpg

  • Break everything down into goals. From individual projects to your entire career, every work related aspect of your life will evolve quicker if you have milestones and a final destination in mind.

keyline2.jpg

  • Become incredibly organized. Your desktop and folder structure are a direct reflection of your mental dexterity.

keyline2.jpg

  • Be passively ambitious. Don’t do what’s asked for and hope for the best. Make sure your work covers every angle before you present it. The less the client has to manage you, the happier they are.

keyline2.jpg

  • Focus on the client. Each project should have two main goals, equally aligned, (a): An extremely positive experience for the client and (b): Creating a totally unique interactive piece.

keyline2.jpg

  • Be cool. If you grew up playing video games in your parents basement rather than competing in sports or talking to girls, that’s fine - but it’s the real world now. Learn to enjoy intense discussions and key decision making with clients and co-workers. Make developing your inter-personal skills one of your favorite hobbies.

keyline2.jpg

Top executives are motivated, goal-oriented winners - there’s no reason why you can’t leverage the same attitude.

keyline2.jpg